After spending seventy-seven years in Boston, Massachusetts, and thirteen in Milwaukee, Wisconsin, the Braves moved to Atlanta to begin the
The Worst Franchise in Baseball
After three mediocre seasons
In the 1970s the Braves were rarely competitive and often downright awful.
On January 6, 1976, Ted Turner bought the Braves from the Atlanta-LaSalle Corporation for $11 million. Turner intended to use the team to promote his struggling cable television station, WTCG Channel 17. The previous October, the Braves had fired announcer Milo Hamilton, who had been with the team since 1966, and replaced him with Skip Caray and Pete Van Wieren. They joined longtime sportscaster Ernie Johnson in the WTCG broadcast booth. In the early 1980s Turner's "Superstation" WTBS Channel 17 (later TBS), as it was now called, televised hundreds of Braves games per year all across the country, and the Braves became known as "America's Team."
The Braves captured their second Western Division title in 1982. The team won its first thirteen games to establish a major league record for most consecutive victories to start a season. In the National League Championship Series, the Braves lost three straight games to the St. Louis Cardinals.
Outfielder Dale Murphy, the most popular player ever to wear an Atlanta Braves uniform,
Despite the two division-winning seasons, the Braves were statistically the worst team in baseball for their first twenty-five years in Atlanta. Between 1966 and 1990 the Braves lost more games than any other major league franchise. The team finished last in its division every year from 1976 to 1979. The Braves' record for ineptitude reached its height from 1985 to 1990, when the team finished next to last twice and last four times.
The Decade of Excellence
After being perennial losers for so long, the Braves reversed their fortunes in the 1990s. In October 1990 the Braves hired John Schuerholz as general manager. Under the leadership of Schuerholz,
When the 1991 season began, the Braves were a much-improved team, and expectations were high. After faltering in the first half of the season, the Braves dramatically improved their play after the All-Star break. In the second half of the season, the team won fifty-five of eighty-three games, including twenty-one of their last twenty-nine. During this remarkable surge the Braves always seemed to come up with a clutch hit or key pitching performance to win important games. The team clinched the Western Division title on the next-to-last day of the 1991 season. The Braves finished with ninety-four regular-season victories to set an Atlanta record. The 1991 Braves were the first team in baseball history to have the worst record in baseball one season and win their division the next. The 1991 season came to be known as "Worst to First."
After beating the Pittsburgh Pirates in the league championship series, the Braves captured their first National League pennant since moving to Atlanta. This memorable season ended when the Braves lost an exciting seven-game World Series to the Minnesota Twins.
Braves excitement spread as enthusiasm swept over the fans and the city of Atlanta. A record of more than 2 million people attended games at Atlanta–Fulton County Stadium, as it was known after 1976. Fans cheered the Braves with a so-called Indian war cry, "the chant," and by swinging their arms up and down in a ritual called the "Tomahawk Chop." The sea of arms moving up and down became so identified with Braves baseball that the stadium itself came to be known as the "Chop Shop." When the season ended, some 750,000 cheering people turned out to honor the Braves as the team rode through downtown Atlanta in a parade.
The Braves continued to play winning baseball in 1992 and earned a second consecutive divisional title. Their ninety-eight victories led the major leagues. More than 3 million fans attended the games to establish a new franchise record.
In the 1992 National League Championship Series against the Pittsburgh Pirates, the Braves trailed in the bottom of the ninth inning of game seven by a score of two to one. With two outs and the bases loaded, the seldom-used Francisco Cabrera came to bat as a pinch-hitter. Cabrera hit a hard ground single to left field, easily scoring the runner from third with the tying run. On the play the runner on second, the notoriously slow Sid Bream, rounded third and headed for home with the potential winning run. Bream slid just barely under the catcher's tag to give Atlanta an unforgettable come-from-behind victory and the team's second straight National League pennant.
The Braves players charged onto the field and piled on top of Bream and one another in a wild celebration at home plate. Broadcaster Skip Caray screamed, "Braves win! Braves win! Braves win!" The more than 50,000 fans in the stadium chopped, chanted, and cheered their Braves for about thirty minutes. Throughout the city fans celebrated well into the night. Sid's slide was the most thrilling and dramatic moment in the history of the Atlanta Braves.
Since the "Worst to First" season in 1991, the Braves have experienced more than a decade of championship play. The team's excellence was based on the pitching staff of Tom Glavine, John Smoltz, Greg Maddux, Steve Avery, and later Kevin Millwood,
The Braves returned to the World Series in 1996 and suffered a heartbreaking defeat to the New York Yankees. The Braves led the series two games to one and had a seemingly commanding six-run lead late in game four. The Yankees then staged one of the most dramatic come-from-behind victories in their stellar World Series history, winning the game eight to six. Stunned, the Braves lost the next three games.
On April 4, 1997, the Braves moved to a new, state-of-the-art baseball-only facility, Turner Field, located on Hank Aaron Drive. The former Olympic Stadium, built for use during the 1996 Olympic Games, was renovated to become Turner Field, which was named in honor of the team's longtime owner, Ted Turner. The architecture and atmosphere recall the ballparks built before World War II (1941-45). The nostalgic feel is combined with new technology and other amenities, such as restaurants, picnic areas, interactive games, and a beach, to make the new ballpark a vast family-entertainment venue. A signature monument is a huge Coca-Cola bottle, made of baseball equipment, which spouts fireworks. The stadium also includes Monument Grove, a park with statues of Braves heroes Hank Aaron, Eddie Mathews, Dale Murphy, Phil Niekro, and Warren Spahn.
These and other former Braves are honored in the Ivan Allen Jr. Braves Hall of Fame and Museum, which contains memorabilia and artifacts from the franchise's history, stretching back to its earliest days in Boston. The museum opened at Turner Field in 1999. In the World Series that same year, the Yankees soundly defeated the Braves in four straight games.
Even though the Braves won only one world championship in the 1990s, the team enjoyed the most successful decade in franchise history since the 1870s, when the team played in Boston and the pitchers threw underhanded. The Braves, often called the "team of the nineties," won more games than any other team in baseball in that decade. The team finished first in its division every year that a complete season was played. The Braves appeared in eight consecutive league championship series while winning five National League pennants.
Changes in the New Millennium
Although the Braves have not returned to the World Series since 1999, the team has continued to excel, capturing division titles every year from 2000 to 2005. With the team's first-place finish in 2005, the Braves won their division for an unprecedented fourteen consecutive times.
In May 2007 the Braves franchise was sold by Time Warner, which had merged with Turner Broadcasting System the previous year, to Liberty Media. Four months later, on September 30, 2007, TBS broadcast its final Braves game as national programming.
Skip Caray and Pete Van Wieren continued to broadcast games together until Caray's death in Atlanta on August 3, 2008. Prior to joining the Braves, Caray had broadcast games for the minor league baseball team Atlanta Crackers and the Atlanta Hawks basketball team. Both he and Van Wieren were inducted into the Braves Hall of Fame in 2004. Van Wieren retired in October 2008.
After managing the Braves for twenty-five seasons, Cox retired in October 2010. He was succeeded by Fredi Gonzalez, who served as the Braves' third-base coach from 2003 to 2006.
Gary Caruso, The Braves Encyclopedia (Philadelphia: Temple University Press, 1995).
J. Hudson Couch, The Braves' First Fifteen Years in Atlanta (Atlanta: The Other Alligator Creek, 1984).
Bob Hope, We Could've Finished Last without You: An Irreverent Look at the Atlanta Braves, the Losingest Team in Baseball for the Past 25 Years (Atlanta: Longstreet Press, 1991).
Bob Klapish and Pete Van Wieren, The Braves: An Illustrated History of America's Team (Atlanta: Turner, 1995).
Tom Owens, The Atlanta Braves Baseball Team (Springfield, N.J.: Enslow, 1998).
I. J. Rosenberg, Miracle Season: The Inside Story of the 1991 Atlanta Braves' Race for Baseball Glory (Atlanta: Turner, 1991).
John Thorn et al., eds., Total Braves (New York: Penguin, 1996).
Pete Van Wieren, Of Mikes and Men: A Lifetime of Braves Baseball (Chicago: Triumph Books, 2010).
Kenneth R. Fenster, Georgia Perimeter College
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