The Home Depot
Founded in Atlanta in 1978, the Home Depot has evolved into the world's largest home-improvement center and the second-largest retailer in the United States. Beginning with just three stores, the Home Depot
The Home Depot began after coworkers Bernie Marcus and Arthur Blank were fired on the same day in 1978 from their executive jobs at Handy Dan Home Improvement Centers in southern California. Turning a potential disaster into an opportunity, Marcus, a native of Newark, New Jersey, and Blank, a native of New York City, hatched a business plan. The two men envisioned a chain of home-improvement warehouses, larger than any of their competitors' facilities, filled with a vast array of products and staffed by customer-service experts. After securing sufficient capital and searching nationwide for a suitable location, Marcus and Blank opened two stores on June 22, 1979, in Atlanta, which made the city the official home of the Home Depot.
The stores were a rousing success,
The Home Depot revolutionized the home-improvement industry by offering a wide selection of merchandise, low prices, and exemplary customer service to both the professional contractor and the do-it-yourself customer. Before the advent of Home Depot, small mom-and-pop stores, carrying a limited and specific selection of merchandise, dominated the industry and typically emphasized sales to the professional contractor. As a result, home-improvement projects often required driving to several stores to obtain the necessary materials. By contrast, the Home Depot stores offer a one-stop shopping warehouse. The average Home Depot store is approximately 130,000 square feet and is stocked from floor to ceiling with some 40,000-50,000 different products. An emphasis on size and volume allows the Home Depot to remain profitable by selling more for less. This, in turn, allows the Home Depot to negotiate lower prices from the merchandise vendors, with the savings passed on to the consumer.
In 2006 the company announced its acquisition of Home Decorator's Collection, a home furnishings retailer based in St. Louis, Missouri. The purchase was made to expand Home Depot's online and special order sales.
The company is also dedicated to giving back to the community and donates time, labor, money, and supplies to numerous charities, totaling more than $200 million in contributions. The Home Depot Foundation, established in 2002, supports a variety of community projects, including Habitat for Humanity; City of Hope, a California-based cancer-treatment center; and KaBOOM!, a playground-construction organization.
Bernie Marcus and Arthur Blank with Bob Andelman, Built from Scratch: How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion (New York: Times Books, 1999).
Chris Roush, Inside Home Depot: How One Company Revolutionized an Industry through the Relentless Pursuit of Growth (New York: McGraw-Hill, 1999).
Matthew Bailey, Georgia College and State University
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