Analytics and Advertising

We use Google Analytics, including Google Signals, to help us understand how visitors engage with our website across devices and sessions. These tools enable us to collect information using cookies and other identifiers to improve our services and user experience.

What We Collect

Through Google Analytics and Google Signals, we may collect information such as:

  • Pages visited and actions taken on the site
  • Device type, browser, and operating system
  • Demographic and interest data (when available from Google)

This data is aggregated and anonymized. We do not use it to identify individual users.

How Data is Collected

Google and other third-party vendors may use:

  • First-party cookies (such as the Google Analytics cookie)
  • Third-party cookies (such as Google advertising cookies)
  • These cookies and identifiers allow us and partners to analyze website traffic and understand user behavior for advertising and analytics purposes.

Your Choices

You can opt out of Google Analytics Advertising Features by:

  • Adjusting your ad settings at Google Ad Settings
  • Using the Google Analytics Opt-out Browser Add-on

These tools allow you to control or prevent your data from being used in Google’s analytics and advertising services.

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A More Perfect Union

The New Georgia Encyclopedia is supported by funding from A More Perfect Union, a special initiative of the National Endowment for the Humanities.

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