Rich’s Broadcast

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During a bus driver strike in 1949, Atlanta television station WSB broadcast Rich's in Your Home, a call-in program filmed at Rich's Department Store that allowed customers to place orders for merchandise to be delivered directly to their homes. From left, unidentified cameraman, producer Elmo Ellis, engineer Oliver Heely, and emcee Dwight Horton.

Courtesy of Atlanta Journal-Constitution, WSB-TV Archives.

Rich’s Broadcast

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